8 Minutes Read

Discover how to enhance your content marketing in Hong Kong by shifting from traditional personas to a focus on strategic and tactical thinking. This approach helps you create more targeted and impactful content that truly engages your audience, from entry-level professionals to C-suite executives.

8 Minutes Read

We decided to tackle such an ambitious project that it is the absolute replication of an iconic scene directed by Denis Villeneuve with cinematographer Roger Deakins in Blade Runner 2049. It has been one of the most difficult but also one of the most rewarding projects undertaken, really testing our creative and technical limits to rise above all that we have done before.

9 Minutes Read

Discover how to optimize your Instagram strategy for the Hong Kong market. This guide covers key factors influencing Instagram’s algorithm and provides actionable tips to enhance your social media engagement, including content creation, hashtag use, and community building.

8 Minutes Read

Unlock the power of video marketing in APAC by crafting engaging content that resonates with local audiences. Explore strategies to enhance reach, showcase your brand’s personality, and drive conversions across popular digital platforms in the Asia-Pacific region.

7 Minutes Read

Dive into Hong Kong’s innovative blend of cinematography and interior design, where light, narrative, and space converge to create captivating visual environments. This collaboration is transforming the city’s creative landscape, setting new standards in video production, photography, and content marketing.

8 Minutes Read

In an era where digital screens are ubiquitous, from expansive monitors to the smartphones in our hands, the hunger for video content has never been greater. Crafting content that captures and keeps viewer attention now requires foresight and innovation beyond basic video production techniques. To remain at the forefront, embracing upcoming trends is crucial.

9 Minutes Read

The creator economy is currently valued at a staggering $250 billion. However, the forecast is even more astounding - it is expected to double to $480 billion by 2028. This exponential growth presents a unique opportunity for B2B companies to leverage the power of creators, who can revolutionize their brand narrative, increase relatability, and drive greater engagement. In this article, we will explore why B2B companies should start prioritizing the hiring of creators in order to break through crowded feeds and propel their growth.

7 Minutes Read

OpenAI's Sora, an AI model for video production, offers significant benefits and challenges for Hong Kong's industry. It enhances efficiency, fosters creative freedom, and reduces costs. However, it struggles with complex physics simulation and detailed spatial-temporal accuracy, and there's a risk of over-reliance on AI. Sora represents a balance between innovative opportunities and current limitations in the evolving world of video production.

11 Minutes Read

Artificial intelligence is revolutionizing the cinema industry, introducing AI-controlled drones and digital characters, and reshaping movie production, analysis, and scriptwriting. It's transforming tasks like scheduling and budget management, offering predictive insights and innovative content creation. Discover how AI is revolutionizing the cinema industry and becoming a major player in entertainment.

9 Minutes Read

Explore how leveraging key opinion leaders (KOLs) and influencer marketing can enhance your brand's visibility and engage customers, ultimately boosting your sales.

9 Minutes Read

Dive into the world of creative production in Hong Kong with this 2024 overview. Understand the various types, from film to music and art, and explore the stages of production—from ideation to post-production—that bring creative visions to life in this thriving metropolis.

8 Minutes Read

In today's social media landscape, authenticity is becoming the new norm, pushing aside the era of posed and meticulously curated content. BeReal, a rising star in the social media world, is pioneering this shift by promoting genuine and authentic sharing. This change in user preferences towards authenticity also affects how brands engage on social media. So, how can marketers effectively use BeReal?

7 Minutes Read

Ever found yourself engrossed in product review videos on social platforms? Experiencing a product through another consumer's genuine feedback feels like getting advice from a friend. This is the essence of User-Generated Content (UGC), a strategy many brands have adopted. But imagine if brands could partner with consumers to elevate UGC. This is where UGC Creators come into play.